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Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice has ruled that Meta's Facebook brand will need to obtain consent before delivering at least some personalized ads in the EU. The custom ads "cannot justify" processing that volume of data without users' permission, according to the ruling. We've asked Meta for comment. In a statement to The Wall Street Journal, a spokesperson said the social media giant was still "evaluating the court's...
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